Saturday 6 August 2011

The Future of Real Estate Marketing

What Is Real Estate ?

 Real estate is a legal term (in some jurisdictions, such as the United Kingdom, Canada, Australia, USA, Dubai, Trinidad and Tobago and The Bahamas) that encompasses land along with improvements to the land, such as buildings, fences, wells and other site improvements that are fixed in location—immovable.[1]
Real estate law is the body of regulations and legal codes which pertain to such matters under a particular jurisdiction and include things such as commercial and residential real property transactions. Real estate is often considered synonymous with real property (sometimes called realty), in contrast with personal property (sometimes called chattels or personalty under chattel law or personal property law).

However, in some situations the term "real estate" refers to the land and fixtures together, as distinguished from "real property", referring to ownership of land and appurtenances, including anything of a permanent nature such as structures, trees, minerals, and the interest, benefits, and inherent rights thereof. Real property is typically considered to be immovable property.[2] The terms real estate and real property are used primarily in common law, while civil law jurisdictions refer instead to immovable property.

 The Benefits of Real Estate Marketing 
 There will always be a need for marketing, as every company need someone to market their products or services to stay in business. Marketing is the key of company success, and your real estate company needs the perfect marketing strategy to survive in the business world.

Forget traditional real estate marketing services and prepare for the new one. Traditional real estate marketing services are not effective enough to leverage your company above the competition. OptiTrex’s NEW real estate marketing services are the key to your long-term success.



The future of real estate Marketing

 Rich Barton, founder and CEO of pioneering US real estate portal Zillow.com talks here about setting up a real estate business. Towards the end of the video, he makes three interesting points about current and future trends in online real estate marketing.

  • Web 2.0 (a common buzz word surrounding new property portals) is just a label for new stuff on the web.  It has two characteristics:

- It has a social dynamic, like user-generated content, blogs and social networking.
- Openness: Web 2.0 sites make their functionality available to share with other websites and developers in return for branding and links.
  • His big idea for the future is one shared by many real estate entrepreneurs. It is to harness the passion that people have for their homes when talking to others offline and bring it online to create a real estate society on the web.

  • From a technology perspective, he says real estate is one of the best applications for the upcoming revolution in mobile computing and communication. He doesn’t elaborate but it is not difficult to envisage the possibilities even with current technology. Just imagine a combination of the best features of the Blackberry (GPS) with that of an iPhone (images and video). Researching property purchases on your mobile is likely to become the easiest way for overseas property buyers to find what they are looking for. <a href="http://phpweby.com/hostgator_coupon.php">hostgator coupon code</a>